Infographics aren’t just pretty to look at. They share valuable information in a way that your prospects can quickly understand and react to.
Most people are visual creatures. We process images 60,000 times faster than text. This is why images are such an important part of effective storytelling, both online and off. Content isn’t just words – it can and should be visual too.
The growing popularity of infographics in recent years proves the vital importance of visual storytelling. Consider this:
- Content with visuals gets 94% more total views online
- Visual content is 40 times more likely to be shared on social media
- 80% of the information sent to the brain is visual
- The average person reads only 20% of a webpage’s text
At ContextWest, we view infographics differently than many other creative agencies. For us, the infographic development process starts with research and writing. Once our copywriters distill the facts down to the most important elements, they pass everything to the designers. This ‘script first’ approach allows our designers to craft infographics that are deeply persuasive, while also being eye-catching and very shareable.