INSIGHTS Recalibrating your digital marketing during COVID-19 Ben Edwards Owner and Chief Strategist, ContextWestThe world as we knew it changed overnight with the spread of COVID-19. We’re now about as far as we can get from business as usual. People are hurting...
Conversion rate optimization (CRO) is both an art and a science. The art is in drawing customers in and appealing to their hopes, ambitions and needs. The science is enticing them to take an action based on those feelings.
Social media marketing has slowly morphed into mainstream marketing. Facebook is the new newspaper, YouTube the new TV and LinkedIn the new trade journal. Just like any ad campaign, social posting should be strategic and targeted to build brand loyalty, drive traffic to your site and generate leads.