It was way back in 1996 when Bill Gates wrote the article Content is King. Since then the phrase has become cliche and the benefits of content marketing have been proven over and over. Unsurprisingly, people are more likely to respond to informational content than...
Conversion rate optimization (CRO) is both an art and a science. The art is in drawing customers in and appealing to their hopes, ambitions and needs. The science is enticing them to take an action based on those feelings.
Content without strategy is just noise. See our new blog for great tips on how to define your content sweet spot, find your brand voice, tell great stories and get found online.
Social media marketing has slowly morphed into mainstream marketing. Facebook is the new newspaper, YouTube the new TV and LinkedIn the new trade journal. Just like any ad campaign, social posting should be strategic and targeted to build brand loyalty, drive traffic to your site and generate leads.