Not too many people get to page two in a Google search. We bring together the technical side of web design and content structure to make your offer rank high with your potential buyers.

The importance of search engines like Google and Bing in terms of digital marketing cannot be overstated. As of 2018, Google now processes more than 40,000 search queries every second, which translates to more than 3.5 billion searches globally per day and 1.2 trillion searches per year. Google alone reaches 250 million U.S. users every day.

The key for brands looking to reach this massive audience is creating content around what people are searching for. Sharing their message and their perspective, with an eye toward what is working for others in their industry and their market.

Search Engine Optimization, or SEO, brings together the technical side of web design and content structure with content strategy and messaging, in order to best reach the most potential buyers.

Our SEO program involves several different moving parts


Knowing not only who your buyers are but what they’re doing online, we dig into user behavior to help clients understand the best ways to reach potential customers online and craft a content strategy to go out and get them.


Choosing the right keywords – and deploying them properly – is central to an effective SEO strategy. It’s also important to continually hone and refine your keywords over time, swapping in new targets on a regular basis and analyzing your performance to let your winners run.


SEO is about more than just the words on the page, and at ContextWest we have deep experience setting up and managing the technical, backend side of the optimization process. This means managing metatags, designing site architectures, optimizing descriptions and doing everything behind the scenes to ensure that your content and your brand are front and center in front of the buyers you need to reach.


Modern digital marketing is about relationship building as much as anything else, connecting with customers, with partners, with vendors and more. For SEO, this means participating in the global conversation in order to get others in the space talking about your brand and linking to your site. We know what that can mean for your visibility online, and how to make it happen for your business.

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