Leads are the lifeblood of any sales organization. We create campaigns that bring in high-quality leads on an ongoing basis.
Lead generation is not supposed to be just another promotional activity that builds more awareness for your brand. It’s a very strategic ‘sales enablement’ tactic that generates large numbers of marketing qualified leads (MQLs) for your sales team to follow up on.
Getting lead generation campaigns right requires setting up promotions that are specifically geared to each step along the buyer’s journey – from awareness to consideration to purchase intent. The goal is to deliver the right messages and the right offers to the right people to get you closer and closer to the sale.
At ContextWest, we help our clients develop lead generation campaigns that work by crafting communications and offers that resonate with people and get them to engage. Effective lead-gen campaigns are all about providing an adequate value exchange for your prospects – offering them something valuable and highly relevant to their needs in return for their time, attention and contact information. When done right, it’s an excellent way to build your sales funnel and drive revenue.