Performance-based marketing for companies on the way up.
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Great marketing is all about storytelling.
Did you know the same parts of your brain light up when you read a story as when you experience things first-hand? That’s why stories are such powerful emotional drivers. At ContextWest, our job is capturing those offbeat anecdotes and peculiar plot twists that make your story worth hearing. Stories are powerful because they stick with people and tug at their emotions. They build connections and establish bonds. Small wonder that storytelling is such a powerful driver of purchase decisions and customer loyalty.
Great storytelling is all about context.
It’s amazing how many websites and marketing campaigns fail to communicate the most relevant details of the offer or address the key pain points of the intended audience. Getting this right is why we focus so much on your who, what, where, when and why. Most agencies lead with design and treat copy like an afterthought. Not us. We lead with copy and rely on design to bring our stories to life. It’s all part of what we call contextual marketing – getting the right message to the right audience in the right place at the right time.
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Get our definitive website guide
Find out what it takes to create an irresistible website in our new guide. You’ll discover how to appeal to your best prospects, create an amazing user experience, optimize your site for search engines and make smart improvements by tracking user behavior.
Ask about our strategic brand analysis.
WHY should people be passionate about what your firm offers? WHY should people want to come and work for you? Brands that know their WHY far outperform their competition because they appeal to the neocortex – the part of the brain that houses emotions and makes decisions. In just a few short weeks, our strategic brand analysis will help you find your WHY and build a strong foundation for your brand by defining your:
- Key messaging and differentiators
- Culture, personality, values and vision
- Noble purpose and promise to consumers
- Value proposition & brand positioning
Meet our team.
At ContextWest, we offer all the skills it takes to make your next campaign a huge success. We’re strategists and copywriters, graphic designers and project managers, web developers and videographers, data analysts and marketing automation specialists. We also all have a few things in common. We like each other. We love our work. And we’re committed to producing exceptional results.
“ContextWest built our website, and we were thrilled with their ability to understand our business, develop strong creative and implement a clearly defined strategy down to the finer details.”
Jeff Johnson
Viam Telecom
“You guys need to slow down the marketing. We’re winning too much business.”
Daniel Rossiter
Senior Vice President, ORS Labs
“I just found out that ContextWest is the talent behind the great video that keeps popping up on my Facebook page. Really nice work.”
David B. LaFrance
CEO, American Water Works Association
“ContextWest spends as much time listening as providing strategy and ideas – a real rarity these days.”
Helen Zucchini
Director of Marketing & Outreach, University of Colorado at Boulder
“ContextWest did a fantastic job with our website. Their strategic brand analysis was also extremely useful in helping us improve the way we communicate.”
Michael Sweet
Vice President, Strategic Alliances, Woodwing
“When I think of ContextWest, I think invaluable… life saver…couldn’t do it without you!”
Mary Kay Larson
Executive Director, Lake Oswego Schools Foundation
Let’s connect.
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