Challenge
DNA Vibe wanted to start selling a high volume of their light therapy device, but their website was not well branded or suited for e-commerce.
Solution
- Did a complete brand refresh with new colors, design style and tone of voice
- Built an eCommerce website with customer reviews and extensive product info
- Produced an animated video to explain the science behind ‘intelligent light therapy’
- Made messaging benefit-focused and easy to understand
- Built and managed a hugely successful Facebook, Instagram, Google Ads and Bing Ads campaigns
- Drove massive improvements in web traffic, sales and cost per conversion
Results
- Grew online sales from 0 to $65,000 per month in just 6 months!
- Achieved 3x industry average click-through rates
- Drove large numbers of online testimonials, which greatly improved sales conversions
Homepage
Animated Video
Play Video
Social Media Ads
Display Ads
Science & Benefits Graphics
Testimonial
Play Video
Homepage
Animated Video
Play Video