It’s your identity. It’s your vision. It’s everything about your organization that makes you stand out.

If you don’t know who you are, neither will your audience.

At the most basic level, a brand is the name, term, design, symbol, or other feature that distinguishes one business from another, particularly in the eyes of their customers. But that’s overlooking the power of a quality, effective brand. Because a brand is more than a set of marketing and sales collateral. It’s your corporate identity. It’s your vision. It’s the face you as a business show to the world. It’s like a house: Everybody has one and, like it or not, it represents the personal reputation of every company.

The ContextWest take on Strategic Brand Analysis is different. We offer a streamlined, affordable process for defining all of the key characteristics of your brand, including key messaging, brand position, brand promise, value propositions, and more. We also bring story into the mix – What do you want customers to remember about you? What are you really selling? Why are you in this business in the first place?

The complete ContextWest brand package.

Brand Standards

Ensuring consistency across platforms and messages, encompassing every corner of the business, a set of Brand Standards is the guiding force behind every effective brand.

Brand Voice

Speak as one entity rather than as a collection of individual voices. Every great brand has its own set of voice standards, including editorial guidelines, vocabulary preferences, etc.


Logos, design vocabulary, motifs, textures — the visual side of a brand is critical to standing out in the marketplace and being remembered by customers.

Defining Colors

Beyond simple imagery, a color palette allows the ‘look and feel’ of the brand to extend across different platforms, sprinkling into social assets, digital collateral, sales documents, website design and more.

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