It’s your identity. It’s your vision. It’s everything about your organization that makes you stand out.
If you don’t know who you are, neither will your audience.
At the most basic level, a brand is the name, term, design, symbol, or other feature that distinguishes one business from another, particularly in the eyes of their customers. But that’s overlooking the power of a quality, effective brand. Because a brand is more than a set of marketing and sales collateral. It’s your corporate identity. It’s your vision. It’s the face you as a business show to the world. It’s like a house: Everybody has one and, like it or not, it represents the personal reputation of every company.
The ContextWest take on Strategic Brand Analysis is different. We offer a streamlined, affordable process for defining all of the key characteristics of your brand, including key messaging, brand position, brand promise, value propositions, and more. We also bring story into the mix – What do you want customers to remember about you? What are you really selling? Why are you in this business in the first place?