Digital Advertising

Break through the noise and attract real attention.

The average American is exposed to between 4,000 and 10,000 advertisements each day, both online and off. From banner ads on every website we visit, to targeted ads on Facebook, Twitter and other social media platforms, to Google sponsored ads, to retargeted messages, promoted texts and more, we’re being bombarded by brand messaging almost everywhere we go.

No wonder it seems to hard to break through the noise and attract real attention.

But Digital Advertising doesn’t have to be overwhelming. At ContextWest, we have experience with all of the major platforms and techniques, from pay-per-click (PPC), to Google AdWords, Microsoft Bing, AOL, Yahoo and more, plus banners, social campaigns (on Facebook, Twitter and LinkedIn), user retargeting and more.

Today’s path to purchase is no longer a straight line, but a series of micro-decisions that take place on a buyer’s journey from Awareness to Consideration to Purchase Intent. Effective Digital Advertising needs to take this reality into account, identifying opportunities and delivering effective messages the way that different buyers – and users on different digital platforms – expect.

We dig deep into


Identifying what your best buyers are responding to in your messages. This includes long-tail keywords, (all about selling large numbers of products in small quantities, reaching many niche audiences) and secondary keywords, that provide niche search terms when most are too general or too difficult to target.


Researching the best audiences to serve your ads to, and then finding the best, most effective ways to reach them.

Calls to action

Now that you have their attention, what do you want them to do? The offer still matters.


An effective digital selling operation needs to take the entire buyer’s journey into account, from being highly relevant at the initial point of contact to ongoing engagement to an eventual purchase.

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