Digital Advertising

Break through the noise and attract real attention.

The average American is exposed to between 4,000 and 10,000 advertisements each day. From banner ads to targeted social media ads to Google search ads to promoted texts to billboards to commercials, we’re being bombarded by brand messaging almost everywhere we go.

No wonder it seems to hard to break through the noise and attract real attention.

But digital advertising doesn’t have to be overwhelming. At ContextWest, we have experience with all major platforms and techniques. We can help you with pay-per-click (PPC) advertising with Google AdWords, Microsoft Bing, AOL or Yahoo. We can also help with web banners, social campaigns (on Facebook, Twitter, LinkedIn or Instagram), retargeting campaigns and much more.

Today’s path to purchase is no longer a straight line, but a meandering series of micro-decisions that take place through the various stages of a buyer’s journey – from awareness to consideration to purchase intent. Effective digital advertising needs to take this reality into account by identifying the key steps buyers take, delivering the right messages at appropriate times, sharing useful information and guiding buyers methodically toward an eventual purchase.

We dig deep into:

Keywords

By identifying the keywords your audience uses to search for products like yours, you can craft appealing ads that will lead them to your site. When keywords prove too general or expensive, secondary ‘niche’ keywords or long-tail keywords can enable you to target people more cost effectively.

Audiences

It’s important to research the best audiences to serve your ads to and find the best, most effective ways to reach them. You also need to segment your audiences since you will need to create content that aligns with each different target’s pain points and motivations.

Calls to Action

You need to make it dead obvious what you want your prospects to do. An appealing call to action that stands out (often in the form of a button) is critical to getting your audience to click through to your website, landing page, product page, donation page or wherever else you want them to go.

Funnels

Your marketing funnel needs to takes the buyer’s journey into account. At your first point of contact, you need to pique people’s interest with what you’re offering. Next, you need to inform them of all the reasons your product is their best option. Finally, when the time is right, you need to ask them to make a purchase or schedule a meeting or demo.

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