Break through the noise and attract real attention.
The average American is exposed to between 4,000 and 10,000 advertisements each day, both online and off. From banner ads on every website we visit, to targeted ads on Facebook, Twitter and other social media platforms, to Google sponsored ads, to retargeted messages, promoted texts and more, we’re being bombarded by brand messaging almost everywhere we go.
No wonder it seems to hard to break through the noise and attract real attention.
But Digital Advertising doesn’t have to be overwhelming. At ContextWest, we have experience with all of the major platforms and techniques, from pay-per-click (PPC), to Google AdWords, Microsoft Bing, AOL, Yahoo and more, plus banners, social campaigns (on Facebook, Twitter and LinkedIn), user retargeting and more.
Today’s path to purchase is no longer a straight line, but a series of micro-decisions that take place on a buyer’s journey from Awareness to Consideration to Purchase Intent. Effective Digital Advertising needs to take this reality into account, identifying opportunities and delivering effective messages the way that different buyers – and users on different digital platforms – expect.