Lead Generation

DRIVE REVENUE WITH our

LEAD GENERATION SERVICES

Leads are the lifeblood of any sales organization. At ContextWest, we create lead-generation campaigns that can bring in hundreds of marketing qualified leads (MQLs) each month for your team to follow up with.

Our campaigns produce

ongoing high-quality leads

Getting lead generation right requires content that will move your audience closer and closer to an eventual purchase decision. That’s why we create promotions along each step of the buyer’s journey – from awareness to consideration to purchase intent. By setting up lead scoring, we’re able to track engagement and pass on leads once your prospects are sufficiently primed for contact by your sales team. 

We understand  the importance of rewarding your prospects with relevant information. Our lead-generation campaigns are successful because we create thought-provoking messaging and valuable offers that are sure to resonate with your audience. If you’d like to build your sales funnel and drive revenue, we can help you get all of the right pieces in place.

ContextWest landing page for Intelivideo

Our lead-generation campaigns include multiple tactics

Content Marketing

Great content is the ideal tool for keeping prospects engaged and intrigued as they move down a path towards purchase. Videos and infographics are some of the most engaging types of content out there.

Webinars

We attract potential customers to LIVE digital events that demonstrate your expertise and attract interest. Afterwards, we can add these to your website for on-demand playback.

Surveys

By asking prospects leading questions, we’re able to capture their pressing desires and pain points to craft more relevant messaging and offers.

ROI Calculator

B2B customers always want a return on investment, so we create calculators that help them clearly see how much your solution will save them or grow their revenue.

Discounts

Since sales often come down to price, we help you analyze what kinds of discounts will work best with your prospects and can test different offers and messaging to maximize results.

Blogs

We research and write blogs, then promote them via email or social media to drive new website visitors that we can track with marketing automation and account-based marketing tools.