Branding &
Elevate your brand's visual impact with our
Branding and Graphic Design Services
Your brand is much more than your name, logo or sales collateral. It’s your whole identity as an organization – your personality, your voice and your vision for making the world a better place. Your brand needs to set you apart in the market by showing what you aspire to be while also being authentic to what you truly are. It needs to appeal to your prospective customers, but also to your employees and partners.
Graphic design plays an important part in branding because it is the visual voice of your brand. People notice when you have an intriguing logo, an engaging website or a well-designed ad. That’s why the best design can tap into strong emotions, make your brand lovable and, yes, even get buyers to pull out their credit cards.
Prescient Security Case Study
Taking Prescient Security into the space age
We created a whole new brand for Prescient Security that reflects the company’s mission to make cybersecurity and compliance easy and accessible. Named for the Portuguese word for light, our astronaut mascot ‘Luma’ is intelligent, dedicated and technologically advanced. The new brand features space-themed illustrations, a bright, optimistic color scheme and an approachable but futuristic font set.
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Why graphic design matters in digital marketing
Working with strong graphic designers can mean the difference between showing up as a strong brand or not getting noticed at all. At ContextWest, we understand what an important engagement catalyst design truly is. It sparks interest and keeps audiences coming back for more. By crafting designs that resonate with the right people, our team helps you to attract, engage and motivate prospective buyers.
Our branding & design services
Logo Design
Your logo needs to be the visual representation of your brand's personality, purpose, values and aspirations. We specialize in crafting logos and corporate identities that capture people’s attention and put smiles on their faces.
Infographics
We are highly skilled at creating artistic, intriguing and informative infographics. This form of visual storytelling is powerful because people process images 60,000 times faster than text! Putting the facts and figures of your product or industry into an enticing, graphical form helps people quickly grasp the importance of what you offer. Infographics are also great for social media in part because they get shared so much. Visual content is 40 times more likely to be shared on social media.
Motion Graphics
Our customers love how our motion graphics make their campaigns so engaging and bring their stories to life. Ask us about our animated explainer videos. They’re a fun, disarming way to make complex offerings more interesting, appealing and easy to understand.
Social Media Graphics
Making your brand interesting is an artform. We help you stand out with graphics that capture people’s attention and boost engagement on all the right social platforms. Just showing up isn’t good enough. You need to make a splash to have an impact!
Landing Pages
A landing page is often the first interaction a potential customer will have with your brand online. We create landing pages that pull people in through strong design and excellent user experiences. We like to include videos since this typically doubles our conversion rates. It’s also important to have a strong call to action with either an easy-to-purchase product or an easy-to-complete form.
Presentations
We have a great deal of experience producing high-impact sales presentations and pitch decks. We’re well equipped to capture your vision, call out your exciting advances and make your presentation extra engaging with animations, transitions and embedded videos. We can also assist you in creating branded presentation templates and associated toolkits with all of the design elements, icons, logos, photography and chart styles your team needs.
Business Card Design
Business cards remain a tangible touchpoint that can leave a lasting impression. Our team makes sure your cards will have just the right look to impress people and get them to take a closer look at who you are and what you do.
Printed Advertising & Collateral
ContextWest is equipped to help with all of your print advertising needs. For local advertising and many different industries, we often find that print ads are still an extremely viable way to reach an audience and grow sales. We can also help you produce highly effective direct mail pieces, postcards, datasheets, case studies, trade show backdrops, and various types of promotional handouts and swag.
Our design strategy & development process
We begin our design work by immersing ourselves in your brand, your objectives and the message you want to convey to your prospects. This deep dive allows us to produce design work that will speak to your audience on a gut level. We pride ourselves on being a design agency that businesses rely on to do outstanding work. Our portfolio is a testament to our unique process and commitment to design excellence.
Branding beyond logos
Branding goes far beyond just having a memorable logo or a vibrant color scheme. You need to have a strong visual presence at every touchpoint and in every facet of your communications. From typography to iconography to photography, every design element needs to work in harmony to tell your brand story. At ContextWest, we know that every design choice we make needs to contribute to your unique brand identity. We work hard to ensure that all of our visual elements are both eye-catching and well aligned with your brand personality and objectives.
