Video &
Video Service Highlights
Make your brand irresistible with commercials and videos
According to Statista, the average American spends 3.5 hours watching online videos and 3 hours watching television EVERY DAY! Meanwhile, Nielsen reports that AM/FM currently reaches 91% of the population, more than any other media platform. This explains why videos and commercials continue to be such powerful ways of reaching an audience.
At ContextWest, we are highly experienced in producing different types of corporate videos, TV commercials and radio spots. We understand how powerful it can be for your prospects to actually be able to see and hear your message. And we provide all of the services you need to make your vision come to life – from storyboards and scripts to production and editing to online placements and media buying.
Videos
Videos have become one of the most important modes of online advertising. Videos are a powerful content tool because they bring your vision and key benefits to life in a very real and engaging way.
The data on the effectiveness of videos is staggering. Videos on website landing pages increase conversions by up to 80%. Meanwhile, videos in social media posts can get 10x the engagement. They also hold people’s attention longer, which helps to increase clicks. And social posts with videos get up to 12x the shares of posts with just text or images.
Videos work because they are personal and direct. They build brand loyalty by helping viewers appreciate what you offer and – more importantly – why your solutions make their life better. They may take more time and money to produce than other tactics, but the impact you achieve is almost always worth it.
Check out our Showreel
Our videos are flexible enough to meet any need
Social Media Videos
When creating videos for social media use, we focus on content that’s quick and visually engaging. Since most social media visitors are on their phones, videos with a vertical orientation far outperform traditional horizontal videos. It’s always a good idea to have titles calling out key messaging and often a good idea to caption videos for viewers who have their sound turned off.
Case Study Videos
Having customers who love your products tell your story carries a lot more weight than if you tell the story yourself. Success stories narrated by your customers have a very engaging and human appeal that sticks with people. We like to have multiple parties telling a story about your brand that fits together seamlessly and shows off your broad appeal.
Product Videos
Being able to walk your audience through the main features and benefits of your products in video format is invaluable. It’s far easier for your audience to imagine using your product when they can actually see it in action and picture themselves taking advantage of all of the advanced functionality. We recommend having an appealing spokesperson narrate the video either on or off camera. It’s also ideal to zoom in on or show animations of special features.
Company Overview Videos
There is so much room for creativity with corporate videos. We recommend capturing aerial footage with drones or even employing time-lapse video for added appeal. A company video needs to capture the excitement of your brand and share your vision for how you’re changing the world. Up-tempo music and animated graphics are very important for adding energy and excitement.
Animated Explainer Videos
Animated videos are a great way to make a complex product offering easier to understand and more approachable. They can also be very funny and disarming. We’ve created highly successful animated explainer videos for light therapy wearables, educational foundations, mobile apps, membership organizations and financial SaaS offerings.
Captions & Subtitles
Adding captions or subtitles is critical for audio-impaired viewers, international audiences, social media feeds and search engine readability.
The art of
Commercials
We are highly experienced at casting acting and voiceover talent for commercials. We work with full production crews, including producers, camera operators, directors of photography, key grips, gaffers and other technicians. Our director has created commercials for brands like Honda, Capital One, Frontier Airlines, AAA and Odell Brewing. He is also experienced in a wide range of production styles and equipment including industry-standard tools from ARRI, RED, Sony, MoVi, DJI and Preston.
