Pay Per CLICK
There’s no better time to connect with your target audience than when they’re searching for solutions like yours.
35-50% of consumers don’t distinguish between paid ads and organic Google search results.
People are bombarded by brand messaging almost everywhere they go. The average American is exposed to between 4,000 and 10,000 ads every day. So, how do you cut through the noise to get people’s attention? You place ads in front of them at the precise moment they’re shopping for a solution like yours.
ContextWest can help you with pay-per-click (PPC) advertising via Google Ads (formerly AdWords) or Microsoft Ads (formerly Bing Ads). If it’s useful to extend your reach, we can also work with AOL or Yahoo Ads. With each of these platforms, we’re able to drive clicks to your site with well-crafted text ads along with retargeting banners and strategically placed display ads. We’re experts at driving down your cost per click and attracting the right kinds of prospects with our ads.
Today’s path to purchase is no longer a straight line, but a meandering series of micro-decisions that take place through the various stages of a buyer’s journey – from awareness to consideration to purchase intent. Effective PPC advertising helps shorten this path by bringing strong prospects directly to your website. Best of all, people feel like they found you, instead of the other way around.
Today’s path to purchase is no longer a straight line, but a meandering series of micro-decisions that take place through the various stages of a buyer’s journey.
We dig deep into:
By identifying the keywords your audience uses to search for products like yours, we can craft appealing ads that will lead them to your site. When keywords prove too general or expensive, secondary ‘niche’ keywords or long-tail keywords can enable you to target people more cost effectively.
It’s important to research the best audiences to serve your ads to and find the best, most effective ways to reach them. You also need to segment your audiences since you will need to create content that aligns with each different target’s pain points and motivations.
Calls to Actions
You need to make it dead obvious what you want your prospects to do. An appealing call to action that stands out (often in the form of a button) is critical to getting your audience to click through to your website, landing page, product page, donation page or wherever else you want them to go.
Marketing funnels are all about converting prospects by driving them to a product or landing page. Getting it right requires grabbing people’s attention, informing them of your key benefits, and persuading them to make a purchase or take some other type of action. It’s also critical to track results and continuously improve conversions through each phase.