Email Services Highlights
EMAIL MARKETING SERVICES
Email works, and we make it work for you.
Email generates the highest ROI of any other digital marketing tactic. According to Litmus, email marketing returns $36 for every dollar spent.
Email marketing is effective for everything from generating online sales to lead generation to fundraising to improving customer retention. Why does email work so well? Because it’s quick and agile. Because it’s personal. And because it can reach people right in their inbox.
An effective email marketing campaign needs to be smarter than simply blasting generic messages out to thousands of unsuspecting prospects. That’s why we help you follow industry best practices – building your contact list, working with the right marketing automation platform, tracking the right data and nurturing your prospects in the right way for demand generation.
We do email right
Email marketing that converts will do a number of things right. It will take into account that recipients may be on a desktop, tablet or mobile device. It will segment different audiences to deliver targeted messaging to the right people. It will also include ‘welcome streams’ for new opt-ins and create ongoing ‘drip campaigns’ that continue to engage and nurture your customers and prospects.
With email campaigns, we always keep in mind that:
- Subject lines need to be short and punchy to attract attention
- Teaser text is a small, but critical detail
- Email copy should be brief and include calls to action that drive to your website, blog or store
- Appealing imagery is important, but be aware that not every recipient can see it (e.g., Outlook users who don’t have images enabled)
- A/B testing helps to improve open rates, click-through rates, click-to-open rates and overall conversions
The art of
Optimizing your campaigns
Here are just a few of the strategies we can implement to optimize your email return on investment.
Sizing emails correctly for mobile and desktop
With 42% of your audience opening emails on their mobile device, it’s critical that your emails will show up in the right format. If your email isn’t sized correctly, your audience will tune out instantly.
Keeping in personal
We don’t overlook the human touch when we craft email copy. Emails – especially subject lines – should have warmth and even playfulness about them. It’s important to keep things short and conversational since emails should be easy to scan. Emails with an individual as the sender also perform better than those coming from just a company name.
Setting up automated emails
Automated emails perform well because they go out in response to your prospects’ actions, therefore they are bound to be timely and relevant. It’s a good idea to send out:- Welcome Emails to people right after they subscribe, fill out a form or make a purchase
- Abandoned Cart Emails to potential customers who have come very close to purchasing already and may just need another nudge to buy
- Trigger Emails with a special offer or a coupon code when someone has crossed your lead score threshold or otherwise demonstrated interest in your offer
Segmenting And Personalizing Your Emails
It’s not wise to send everyone on your list the same generic content. It’s important to segment your email list so that you send out messaging that’s tailored to different industries, geographies, product interests, company roles or other ways you distinguish your targets. The payoff for doing this is significant since segmented and targeted emails generate 58% of all revenue.
Personalizing emails is also extremely important. You can do this by adding a person’s first name in your subject line and addressing them by their name at the beginning and/or in the body of your email. You can also personalize based on a person’s location, vocation or areas of interest.
Contact us to get started on an email campaign that works
Get in touch with us to find out how easy it is to launch an email marketing campaign that will help you reach a wider audience and grow revenue.
