Content Marketing Services Highlights
Creating content that connects with your audience
Content Marketing Services
From expert articles to stylish infographics to video testimonials, the possibilities for content are limited only by your imagination.
Content marketing is all about telling the world who you are and why you matter. The main objective is to put your story in a context that your target audience will be interested in and relate to. As an experienced content marketing agency, ContextWest helps you create content that builds brand awareness, showcases your thought leadership, grows organic web traffic, generates leads and drives sales.
Whatever your goal is in creating content, the effectiveness of your campaigns will live and die by the quality of the content you create. Strong content is a powerful force that shapes perceptions, influences decisions and creates strong connections with the right people. Weak content can diminish people’s impression of your brand and stifle sales. When done properly, your content should not only read well, but rank well.
The pillars of
quality content marketing
Content marketing involves crafting, curating and distributing content to engage, inform and inspire a target audience. Content marketing and SEO should work hand-in-hand to boost your online visibility, engagement and conversions. Here are the key components of our content marketing services:
Specialized B2B content marketing services
Unlike B2C marketing where the focus is reaching individuals with emotionally charged messaging, B2B marketing targets niche business audiences with specialized solutions and expertise. With B2B, the decision-making process typically takes longer because it involves multiple stakeholders and larger financial commitments. ContextWest can help you craft content that attracts business buyers by addressing their unique pain points and aspirations and by positioning your brand as a trusted and highly credible thought leader in your industry.
Types of content we create
It’s important to produce a diverse array of content to engage as wide an audience as possible. Here are just a few of the different types of content we can help you to create:
Emails
Ongoing email sequences grow sales and keep your brand top of mind. We can create drip email campaigns that engage your prospects with your latest blogs, insights, products, events and offers. We can also create cold email outreach campaigns geared toward setting pre-qualified appointments with decision-makers.
Social media
We are highly skilled at creating social media ads that drive sales and generate leads. Before-and-after ads and dynamic ads like carousels and videos are great for attracting interest. We can also help you develop a plan and calendar for building your social media presence and community.
Webinars
These live events allow you to share your in-depth knowledge with prospects in a very personal way. People who sign up for webinars tend to be excellent leads who are far along in the buying cycle. Ideally, you’ll have a panel of experts presenting on a topic with wide appeal. Having a strong presentation and one or two rehearsals are key.
Video
People love to watch videos, so creating interesting video content is a great way to appeal to them on your website, YouTube channel or other social media channels. We can help you create highly appealing animated explainer videos, company overview videos, product videos and case study videos.
Blogs
Well-crafted, engaging blog content enhances your brand image and helps you generate leads by sharing research and insights that position your company as a subject matter expert. By carefully weaving in keywords, blogs can also boost your SEO performance.
Infographics
It’s extremely valuable to be able to feature engaging visual content that explains complex topics in a very digestible way. Infographics are a captivating way to explain your methodology or bring your story to life. They’re also great for sharing on social media.
eBooks and Whitepapers
In-depth content pieces share data points and insights that prospective buyers want. They are also ideal for lead generation since you are able to follow up with the people who sign up to download them.