Challenge
Spring Telecom needed help standing out in a crowded market for telecommunications in Brazil, the world’s fourth largest telecom market.
Solution
- Created a completely new brand, website and campaign in Portuguese
- Developed humor-based ‘Less Fun, More Savings’ campaign around a corporate curmudgeon we billed as the ‘least social man on social media’
- Ran email campaign and social media ads to drive leads
Results
- Produced thousands of marketing qualified leads and helped company grow market share across Brazil
- Created humorous social media posts that were very popular across Brazil, with one getting over 4,000 likes
Posters
Social Media Ads
Website
Display Ads
