Spectralink

Challenge

Spectralink needed a more vibrant and focused brand and a better website experience for their business mobile phones. They also wanted a strong lead-generation campaign for the North America and EMEA markets.

Solution

  • Developed new brand positioning and tagline – ‘We Make Mobility Work’
  • Overhauled website to create a far more fluid user experience and implemented best practices for conversion rate optimization (CRO)
  • Developed and managed an integrated email, SEO, Google Ads and social media campaign
  • Created multiple product videos with a comedic spokesperson we cast and directed
  • Produced highly engaging blogs, infographics and eBooks that lined up with audience pain points

Results

  • 350+ marketing qualified leads (MQLs) per month
  • 61 keywords ranked #1 on Google in first year
  • 35% higher site traffic in first year
  • 43% higher Google Ads click-throughs in first year
  • Revitalized brand with updated website and popular video series
Homepage
Social Media Ads
LinkedIn ads created for Spectralink
eBooks
eBook written and designed for Spectralink. The title is "6 Steps to Developing a Successful Clinical Mobile Communications Strategy"
eBook written and designed for Spectralink. The title is "3 Ways to Leverage Mobile Communications to Meet the Need of Digital Shoppers"
Landing Pages
Landing pages to sign up for Spectralink eBooks
Blog Posts
Homepage
Social Media Ads
eBook
Landing Pages
Blog Posts

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