Challenge
Boulder-based Shareholder InSite needed a better way to convey the benefits of their SaaS company valuation product to venture capital and private equity investors.
Solution
- Led a strategic brand analysis to reposition the company
- Created a high-impact animated video that captured the market’s attention
- Ran a successful lead-generation campaign targeting VCs and PEs
Results
- Ongoing marketing qualified leads and an easier sales process
- Rebrand and marketing activities led to acquisition by New York- based financial analytics giant Ipreo (who had us rebrand our very popular animated video)
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