Challenge
Intelivideo struggled to position its platform that allows companies and nonprofits to sell video subscriptions.
Solution
- Conducted a strategic brand analysis to redefine the company’s competitive positioning
- Built a sleek new website with a sophisticated user experience and a focus on workout and other training videos
- Created premium content and ran email campaign to drive interest
- Built out success stories and blogging capabilities on the new site
Results
- Intelivideo grew market share based on more sophisticated positioning and sleek website
- Company was able to successfully exit through an acquisition by UK-based online fitness leader Wexer
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