Challenge
The American Water Works Association (AWWA) wanted to grow membership, its largest driver of revenue.
Solution
- Updated AWWA website to make it more user-centric
- Created a high-converting membership landing page
- Produced testimonial video and animated video promoting membership
- Ran a Google Ads and social media campaign with animated videos
Results
- Campaign generated 500% ROI
- Yielded more than 2,000 trial memberships
- Videos achieved 2x industry average social media engagement
Animated Video
Website
Display Ads
Social Media Ads
