Challenge
ANM had a very dated brand and an inadequate online presence for its IT service offerings.
Solution
- Developed new logo and exciting new brand identity with a southwestern color scheme
- Created templates for a wide variety of marketing pieces
- Built extensive new website with in-depth services pages and career portal
- Developed content strategy around blogs, success stories and videos
- Produced trade show promotions and ongoing press releases
- Developed icon sets and named new service lines
Results
- ANM expanded from its New Mexico and Colorado hubs to span six western states
- Long-running campaign and website continues to generate strong revenues