Challenge
Help nonprofit raise money to employ more teachers across a school district in a wealthy Portland, Oregon suburb.
Solution
- Conducted a strategic brand analysis to reposition nonprofit
- Developed a new logo and brand look & feel
- Built new fundraising website
- Produced annual fundraiser videos and event promotions
- Ran email campaign, print and digital ads with local paper, social media ads and direct mail campaign
Results
- Raised $7.5 million to support teachers over 5 years
- Email and social campaigns performed 100% higher than industry averages
- Student videos off the charts with likes, comments and shares
- Lake Oswego named #1 school district in the country during our engagement
Print Ads
Banner Ads
Direct Mail
Social Media
Infographics
Logo and Color Palette
