Challenge
Profit Velocity needed a new website and an online campaign to better promote its breakthrough profit analytics software with private equity investors and manufacturing CFOs.
Solution
- Positioned company as a challenger brand with novel approach to profitability and a provocative brand voice
- Launched website that demonstrated how traditional emphasis on ‘profit per unit’ fails in comparison to a focus on ‘profit per unit per hour’
- Ran lead-gen campaign focused on content marketing, email, SEO, Google Ads, social media marketing
- Created case study videos, eBooks and infographics selling the benefits of measuring the speed of profitability
- Produced ‘Profit Maximizer’ application that allows website visitors to input manufacturing data and generate a report on how much they could increase profitability
Results
- 50 marketing qualified leads (MQLs) per month
- 500% annual increase in site traffic in first year
- 230% annual increase in conversions in first year
- 2.5x industry average click-through rate
Website
Branding
