Challenge
OutSystems wanted to help their partners sell its low-code development platform to more customers facing the high cost of application development.
Solution
- Developed name and branding for the all-new OutSystems Partner Acceleration Program
- Developed naming systems and sub-branding for individual partner programs
- Put together toolkits for each program with co-branded social media ads, landing pages, flyers and presentations
- Produced battle cards, call scripts and email sequences
- Created a video to launch the ‘Ask a Marketing Expert’ video series
- Promoted, produced and sourced the keynote speaker (Franklin Templeton’s Chief Investment Officer) for a live webinar targeting CFOs
Results
- Successfully launched highly successful new partner marketing program
- Helped OutSystems grow sales by extending channel activities
- Video and webinar were instrumental in driving interest in low code