Challenge
In a tight labor market, Menzies was struggling to find ramp agents, aircraft fuelers and customer service reps to keep up with service contracts with United and Frontier Airlines in Denver and Bozeman.
Solution
- Created high-energy Instagram video campaign with the theme “Nobody Can Do It Like We Do It”
- Played up teamwork and excitement of working in aviation
- Called out travel perks, promotion opportunities and company benefits
- Drove job seekers to a landing page with information on airport jobs and a chance to sign up to be contacted by Menzies
Results
- Filled Menzies recruitment funnel with 12-15 form fill-outs by interested parties per day
- Helped Menzies fill enough vacant positions to meet the needs of their service contracts
Instagram Video Ads
Landing Page
Social Media Ads
Landing Page
Social Media Ads
