Search Engine Optimization is the art of organically increasing the rank of your content based on search input. Implementing SEO best practices gives your website the best chances of being discovered organically (i.e., for free) to maximize traffic and conversions.
Delaney Feezell
Social media marketing: Which platforms should you invest in?
Social media marketing has slowly morphed into mainstream marketing. Facebook is the new newspaper, YouTube the new TV and LinkedIn the new trade journal. Just like any ad campaign, social posting should be strategic and targeted to build brand loyalty, drive traffic to your site and generate leads.
You’ve got their attention, now what? 7 Tips for Website Conversion Optimization
Conversion rate optimization (CRO) is both an art and a science. The art is in drawing customers in and appealing to their hopes, ambitions and needs. The science is enticing them to take an action based on those feelings.