Challenge
Spring was looking to grow sales of its mobile apps that help consumer packaged goods (CPG) companies improve their field team operations’ ability to deliver, merchandise and sell products to stores.
Solution
- Built multilingual website in 3 languages and all campaign deliverables in the same languages (English, Spanish and Portuguese)
- Created a global lead-generation campaign
- Ran email, social media, SEO campaigns
- Created animated videos, testimonial videos, case studies, eBooks and ongoing series of blogs
Results
- 1,000+ marketing qualified leads (MQLs) per year
- Spring Global landed $10+ million deal with Coca-Cola Bottlers of North America
- Successfully segmented marketing efforts across three language groups (English, Spanish & Portuguese)
Animated Explainer Video
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Ad
Poster
Website
Case Studies
eBooks
Social Media
