We love video and we know how to craft video content that is compelling and entertaining. So much so that viewers can’t help but watch it.
As of 2017, Internet users were watching more than 1 billion hours of video content on YouTube every day, with 300 hours of video being uploaded to the platform every minute. And that’s just one platform. Video accounts for billions of hours of digital activity, on desktop as well as mobile, every minute, every day, every year.
The figures for video on social media are even more striking. Videos that autoplay in the Facebook feed and on other platforms perform exponentially better than more traditional, passive video, in part because mobile users don’t have to do anything but watch.
For brands, video can be a powerful content tool. It allows you to share your vision and your sales message directly with potential customers, building brand loyalty and helping viewers better understand what you do and what gets you excited about your business. Unlike text, video can feel more personal, more direct and easier to digest. It’s about creating content the way that people like to consume it.
ContextWest has worked on a wide range of different types of video projects for clients, from Animated videos to Live Action, offering development and guidance from the script, to storyboarding, to directing and final editing (including animatics services for animations).
- Video optimized for social media
- Case study and testimonial videos
- TV commercials and pre-roll
We’re excited to release our first of seven short films for our client the Lake Oswego Schools Foundation. Have a look!