We bring together the technical side of web design and content structure with messaging in order to reach the most potential buyers.
The importance of search engines like Google and Bing in terms of digital marketing cannot be overstated. As of 2018, Google now processes more than 40,000 search queries every second, which translates to more than 3.5 billion searches globally per day and 1.2 trillion searches per year. Google alone reaches 250 million U.S. users every day.
The key for brands looking to reach this massive audience is creating content around what people are searching for. Sharing their message and their perspective, with an eye toward what is working for others in their industry and their market.
Search Engine Optimization, or SEO, brings together the technical side of web design and content structure with content strategy and messaging, in order to best reach the most potential buyers.