Digital marketing is nothing if it can’t hand quality leads off to sales.
We like to think about the process not so much as simply promotion, but as ‘sales enablement.’ It means setting up and managing every step along the buyer’s journey — from Awareness to Consideration to Purchase Intent — delivering the right message, the right product and the right offer to get to the sale.
At ContextWest, we help our clients develop Lead Generation campaigns that work, crafting offers and deliverables that get attention and turn into verifiable sales leads. The truth is, Lead Gen is all about value exchange: giving potential customers something of value in return for their time investment, their contact information and, hopefully, their attention to an eventual sales pitch. Great content is the ideal tool for giving prospects what they expect as they move forward down the path towards purchase.