Infographics aren’t just pretty to look at. They share valuable information in a way that our clients – and their customers – can quickly understand and react to.
People are visual. This is why images are such an important part of effective storytelling, both online and off. According to research, visuals are processed 60,000 times faster than text, which means you can paint a picture for your audience much faster with an actual picture. Content isn’t just words — it can and should be visual too.
The recent rise of the infographic proves the vital importance of visual storytelling. Because people remember 80% of what they see, 20% of what they read and 10% of what they hear. Consider this:
- Content with visuals gets 94% more total views online
- Visual content is 40 times more likely to be shared on social media
- 90% of the information sent to the brain is visual
- The average person reads only 20% of a web page’s text
At ContextWest, we view infographics differently than at many other creative agencies. For us, the infographic is a copywriter’s art, not the based solely on visual design. That’s why our infographic development process leads with research and writing. The design comes later. This helps us to create infographics that are deep and persuasive, while also being very shareable.