It’s your corporate identity. It’s your vision. It’s the face you as a business show to the world.
What’s in a brand? Why does it matter?
The answer is simple: it depends.
At the most basic level, a brand is the name, term, design, symbol, or other feature that distinguishes one business from another, particularly in the eyes of their customers. But that’s overlooking the power of a quality, effective brand. Because a brand is more than a set of marketing and sales collateral. It’s your corporate identity. It’s your vision. It’s the face you as a business show to the world. It’s like a house: Everybody has one and, like it or not, it represents the personal reputation of every company.
The ContextWest take on Strategic Brand Analysis is different. We offer a streamlined, affordable process for defining all of the key characteristics of your brand, including key messaging, brand position, brand promise, value propositions, and more. We also bring story into the mix – What do you want customers to remember about you? What are you really selling? Why are you in this business in the first place?